The brand is aimed at those who want to shout out loud about their sport. It is for any age and anyone with an active lifestyle and desire to break the mould of traditional sportswear.

Redhead designs are now available from a host of great suppliers across the globe. They have a great range of clothing and products, which reflect the delicious world that is Redhead.

red'-head - a person with red hair (Chambers C20th Century Dictionary)The name was chosen purely to boost the ego of our red headed founder aka 'the dictator' and who were we to argue?

We are a delightfully unhinged company with a pile of great designs.

Redhead's mission is to bring street style to the sports arena. Our constantly evolving designs are quirky and refreshing and because we believe that serious sport should also be fun we reflect the humour of sport in our designs.

We've actually been around since the early nineties and devotees will know that we began life flogging tee-shirts to rowers up and down the river Thames. Henley Royal Regatta, The Eight's Head of River and the Oxford and Cambridge Boat Race were some regular events.

Our early success led to sustained growth and now, more than a decade later, we are firmly established in many other sports besides rowing. In 1998 we became known as Redhead, recruiting willing slaves from the worlds of Olympic hockey and elite rowing to further our mission and keep closely connected with a range of sports.